This fun and important (at least to the family of the missing lizard) story began as a two-line press release. Unlike Godzilla, he won't likely be terrorizing any neighborhoods. But “Squirt,” the 7-year-old green iguana owned by one local family is on the loose somewhere in Boyne City. According to owner Michael Cain, his three-and-a-half-foot … Continue reading Northern Michigan lizard on the loose

This hard news story began with a police department news release. Joseph Benjamin Baugh, 18, of Boyne City, was arrested on Friday June 1 in connection with bomb threats made to Boyne City Public Schools. Baugh has been charged with one count of “false report or threat of terrorism” which is a felony and carries … Continue reading Boyne youth arrested for bomb threat

This brand story began as a press brief and, with the addition of quotes and some serious reworking, business story was born. The construction which began in January and is expected to be complete in early 2018 will expand and improve high-speed internet to 671 locations on Beaver Island. According to TDS Telecom, the Madison, … Continue reading Better internet coming to Beaver Island

This brand story was created by culling over a dozen pages of press release material from the Census Bureau. Every Michigan resident is urged to participate in the 2020 Census to help ensure federal and state dollars and programs can be administered fairly, and planning can done properly. According to state officials, the census is … Continue reading Why the 2020 census matters to your family